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The industry sector of Media & Publishing is perhaps the most rapidly changing and adapting contemporary industry, a uniqueness which may be primarily attributed to the immediate accessibility of user feedback, especially via online mediums. Such instantaneous and direct user feedback is not always available in other industries, which is a real asset as long as it is used correctly. Besides, the massive digitization of every content and the importance of mobile users now constitute a new challenge for unwitting offline publishers, who have to face today’s new ways of consuming media: online, immediate and free. This also is a great opportunity for them since they now have access to an incredibly bigger and more accurate amount of data concerning their readers or viewers’ habits and profiles. Innovative media analytics tools like datapine are designed to harness all this data and turn it into new insights in order monitor and evaluate the success of campaigns for instance. It can also help them to effectively guide the decision-making processes, and more accurately assess the audience’s feedback of all sorts of media, entertainment and published materials.

"datapine gives us all the insights we need in a compact space. Thanks to datapine we are able to review all relevant customer data and react on trends and opportunities much faster."

Kai Hansen


Transform business management skills with the right analytical insights. Extract and retain the information that is most valuable and utilize this data directly and effectively with state-of-the-art media analytics.

  • Effectively collect, explore and visualize data from a variety of sources
  • Analyze your media data and perform cross-channel analysis
  • Monitor KPIs to meet individual demands for high quality output
  • Reveal the information critical to building and managing brand names
  • Increase your customer satisfaction & revenue streams

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Media & Publishing data analytics allow for a more profound user engagement process, including more sensitive and customer-centered customization and personalization tools. It gives you a competitive advantage in the industry by translating big data sequences into meaningful and relevant information. Thanks to these analytics, you will also have a more comprehensive summarization and oversight of customer profiles across a wide spectrum of engagement mediums, especially regarding complete customer overview analyses. They create a convenient means for a systematic interaction with customers, based on customer-tailored consumer profiles. Moreover, it enables a unified recapitulation of campaign success and audience activities, including easy access to relevant data. Such data is based on a profound integration of information and data sets across all platforms. Discover our advanced media analytics software for a more precise product and revenue management processes, by taking advantage of predictive algorithms and innovative data visualizations.

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Why is media analytics important?

media analytics KPI example

Media analytics is of an incredible help for today’s publishers and more especially for online publishers. Analytics are how readers tell publishers more about themselves, who they are, what they like, what they are looking for and how they react to the content published. Knowing your audience and its behavior on page is extremely valuable, to increase engagement and loyalty. It is a gold mine that shouldn’t remain untapped, considering the incredible challenges publishers are facing in this traditional industry that is undergoing one the of strongest digital transformation amongst all the industries.

The challenges raised by digital publishing are somehow similar to the ones a business model for print publishing had to address: how to extract the most revenue out of advertising, how to attract and retain paying readers, or how to optimize product quality and increase customer satisfaction by publishing valuable content. They also have to face another type of competition that didn’t exist before: bloggers with their free content, often ads-free, who publish as a hobby and without any charge. Besides, the advertising models are getting more specific and complex; the rise of ad-blockers are challenging the ad networks, while publishers in need of money see themselves forced to give away more space for advertisement. And the targeted advertising that is now common often comes across as annoying or awry by the readers, and sometimes even a bit creepy. Media analytics can help publishers regain more control over their own fate.

The impact of modern media analytics software

Digital publishers can get a lot out of analytics, but only if they take them seriously enough and don’t overlook their potential. Not only do they need analytics to navigate in an ever-more competitive battle for attention, but most of them also want these analytics. News start-ups have disrupted the traditional organization of power in long-time established publishing houses.

Targeted offers based on the reader’s interests and consumption patterns are increasing loyalty. Creating targeted products in a package with the core product, or subscription offers reflecting the reader’s likes in sports, politics, or technology are more impactful than traditional offers and drive up customer retention and sales. For a large and engaged digital audience, these packaged contents can increase conversion rate. Having the possibility to track content consumption in such a detailed way is an unprecedented opportunity to understand how specific articles attract and convert audience, and generates crucial insights to optimize content production in the future. All of it is possible thanks to media analytics software, that harnesses all of your data and lets you exploit it seamlessly.

Optimize your media management strategy

media analytics metric example

Keep in mind that analytics are a tool, not a strategy. Data is not facts, but information that needs to be interpreted in a context. Depending on your strategy, you may want to focus on specific metrics more than others. If loyalty is what you favor and value, then the metrics you want to track are focusing on what creates, fosters, and engages that segment.

If you choose to develop your product, then you can glean insights through your media analytics tools to analyze consumption data: how are unique visitors, page views or engagement metrics affected by content publishing changes and optimization. Keep an eye on your audience behavior at any time and spot the most engaged of it all, because they are the ones that can bring added value and revenue. Passionate readers are usually willing to upgrade their subscription to include more coverage on a specific topic. A best practice is also to extend the platforms on which paying readers can interact with your premium content: no one likes to pay for something and get a restricted access. Think about multiplying the “access screens” – phones, tablets, computer, we do not read at the same time through the same medium.


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